core, google

What is Intent?

in·tent

[in-tent]

–noun

1. something that is intended;  purpose; design; intention: Theoriginal intent of the committee was to raise funds.
2. the act or fact of intending,  as to do something: criminalintent.
3. Law . the state of a person’s mind that directs his or heractions toward a specific object.
4. meaning or significance.

For Search Engine Optimization it’s about defining and refining opportunity to connect with users that will meet your goals, whether it’s traffic, downloads or other conversion points.