Category Archives: core

Eww Grotty to the Max Gross!

Lucky I’m an Englishman living in the US or else the primary result for “Gross” would be a complete mystery… Gross = 144 what?

(harks back to the imperial system (British not Federation) of 12 units, 12 x 12 = 144)

Dictionary.com is the first ‘real’ organic result with internal sitelinks showing their thoughts

“Gross income” – worth it’s weight in gold, but you would have thought that a search for “gross” would have less financial intent

“Gross so out” – I’ve never heard anyone in the Valley say it this way.. “Gross *me* out” maybe…

“Gross ton” / “Gross tonnage” – there’s a lot of weight to this result 🙂

Seems overall Google believes people don’t know what gross means and so serves up definitions / dictionaries / resources as the first 6 results.

> continued

Google SERP for "Gross"

It’s only result 7 where things get interesting… “Gross *pictures*” – yuck

Interesting inclusion of a Twitter hashtag in position 8 and to round off the top 9 positions (I was lazy to capture #10) – poor Alan Gross, he only makes the bottom part of the SERP *AND* gets to spend 5 years in a Cuban prison. Lack of search visibility and plantains really make a bad day.

What is Intent?

in·tent

[in-tent]

–noun

1. something that is intended;  purpose; design; intention: Theoriginal intent of the committee was to raise funds.
2. the act or fact of intending,  as to do something: criminalintent.
3. Law . the state of a person’s mind that directs his or heractions toward a specific object.
4. meaning or significance.

For Search Engine Optimization it’s about defining and refining opportunity to connect with users that will meet your goals, whether it’s traffic, downloads or other conversion points.