Category Archives: core

Eww Grotty to the Max Gross!

Lucky I’m an Englishman living in the US or else the primary result for “Gross” would be a complete mystery… Gross = 144 what?

(harks back to the imperial system (British not Federation) of 12 units, 12 x 12 = 144)

Dictionary.com is the first ‘real’ organic result with internal sitelinks showing their thoughts

“Gross income” – worth it’s weight in gold, but you would have thought that a search for “gross” would have less financial intent

“Gross so out” – I’ve never heard anyone in the Valley say it this way.. “Gross *me* out” maybe…

“Gross ton” /¬†“Gross tonnage” – there’s a lot of weight to this result ūüôā

Seems overall Google believes people don’t know what gross means and so serves up definitions / dictionaries / resources as the first 6 results.

> continued

Google SERP for "Gross"

It’s only result 7 where things get interesting… “Gross *pictures*” – yuck

Interesting inclusion of a Twitter hashtag in position 8 and to round off the top 9 positions (I was lazy to capture #10) Рpoor Alan Gross, he only makes the bottom part of the SERP *AND* gets to spend 5 years in a Cuban prison. Lack of search visibility and plantains really make a bad day.

What is Intent?

in·tent

[in-tent]

‚Äďnoun

1. something that is intended;  purpose; design; intention: Theoriginal intent of the committee was to raise funds.
2. the act or fact of intending,  as to do something: criminalintent.
3.¬†Law¬†.¬†the¬†state¬†of¬†a¬†person’s¬†mind¬†that¬†directs¬†his¬†or¬†heractions¬†toward¬†a¬†specific¬†object.
4. meaning or significance.

For Search Engine Optimization it’s about defining and refining opportunity to connect with users that will meet your goals, whether it’s traffic, downloads or other conversion points.